Jay Servidio founder Teleteria gets
written up in AVN Magazine
By: Jay Servidio
With offices in New York and Connecticut, and
a staff of 15 full-time and part-time employees,
Website design and hosting company Teleteria
(www.teleteria.net)
is moving ever closer to their goal of establishing
long-term relationships with their customers by
providing 24-hour-a-day, 7-day-a-week service.
"Teleteria is the world's largest provider of
custom adults turnkey passages," declares Teleteria
president Jay Servidio. Jay Servidio knows of
what he speaks, as he teaches a class called "How
to Get Started and Make a Profit in the Adult
Internet Industry" at The Learning Annex in New
York and Toronto every month.
Since 1995, Teleteria has been providing custom
Web design solutions for large and small clients
using HTML, Photoshop, and flash. Their experienced
team of certified design professionals include
HTML coders, graphic artists, writers, and back
end application developers who specialize in complex
back end database applications. They offer a maintenance
plan for regular updates and minor changes, spam
filter, chat rooms, message boards, e-commerce
via online ordering systems like shopping carts,
and can even transfer Websites between different
hosting platforms.
"I came into the business in September of 1994
through a very close friend of mine who was very
large in the phone sex industry," reminisces Jay
Servidio, who for 13 years prior worked for AT&T,
MCI, and Sprint, and is a karate enthusiast. "He
took me to the ia2000 tradeshow and introduced
me to all the players, explaining what they did
and how they made their money. The majority of
people in the room made their money by offering
other people the opportunity to come into the
audio sex industry and then skimming a percentage
of their minutes without paying them on it. These
people pretty much invented the adult Internet
industry and they were all doing the exact same
thing. What they were saying was, 'Here's some
content. Here's a Website. Go and market it, and
we'll take care of the billing and give you a
percentage of the revenue.' The Webmaster has
no control of their money. So the philosophy that
we started the company on was, 'We're gonna provide
a beautiful Website with a lot of content and
hosting and teach them how to market those sites.'"
Yet, once Jay
Servidio got into the business, he immediately
recognized some of the difficulties of trying
to make money on the Net.
"We understood when we started that people are
uncomfortable spending money on the Internet.
So we offered people a money-back guarantee in
writing," he explains. "So if we sell a Website
to you for $3,500, you give us a 50 percent deposit
with a signed contract. The contract states clearly
in black and white that once the site is built,
you get to review it. If you love it, you pay
the balance. If you want us to make changes, we'll
have them done for you in 24 hours. If you hate
it, you can have your money back. We're the only
company in the industry that will offer that."
Building The Perfect Beast
Teleteria's key product is a custom adult turnkey
Website. They will provide you with a custom-designed
Website where you own the domain, and the billing
company name is set up in your name so you get
paid on all of your revenue directly. Your membership
section taps into their library of over 100,000
images, and they buy various feeds from other
companies. Best of all, the client does not share
this profit with Teleteria.
"One of the most important things that we do
is we get Webmasters an account directly with
the billing company," Servidio notes. "We don't
share in their profit so we can't screw them out
of their profit. They get their money directly
from IBill or CCBill, case closed. So all of our
clients get paid on their revenue directly from
the billing company."
In addition to building sites, Teleteria offers
a variety of virtual hosting plans. Plan 1 includes
50 MB disk space with 50 GB of expandable bandwidth
for $24.95 a month, billed annually with no setup
fee This includes unlimited FTP access, a free
shopping cart, and exclusive control panel with
full suite of Web administration tools, a mailing
list manager, and free promotion. Plan 2 is $90
per month (40 to 80 GB), Plan 3 is $140 (50 to
100 GB), Plan 3 is $175 (75 to 125 GB), and Plan
4 is $19.95 (250 MB). "As you and your needs grow,
we grow with you," Jay Servidio says with a smile.
Of course, the bedrock of any Web-based business
is its servers, and Teleteria's is built on one
hell of a big rock, as theirs are located in the
Globix.com building, which happens to be down
the street from the Federal Reserve Building.
"During 9/11 and the power failure that the East
Coast had last summer, our machines were not down
for a second," boasts Jay Servidio. Unlike most
providers, Globix owns and operates its own Tier
1 Global IP Network, which allows Globix to control
resources and deliver network quality and control.
Globix closely manages capacity and content delivery
across all links on its network to minimize spikes
in traffic and ensure that there is always adequate
bandwidth available.
Starting Up The Start-up
The first step toward launching a Website is
registering a domain name, and Teleteria is an
ICANN accredited registrar, offering complete
domain registration and management services to
make getting and keeping your domain name hassle
free. They also offer an automated submission
program, which is perfect for getting top listings
on major search engines. For even more exposure,
they can submit a site to over 1,500 search engines
and Web directories worldwide for $689 (for a
12 month period). An automatic meta-tags generator
is also included. Plus, if you purchase any annual
search engine submission program, Teleteria will
renew it for the second and third year at no extra
cost.
For $1200 per year, they will even insert meta-tags
into all the pages of your Website before submitting
to engines and directories. This will rank a site
higher as the engines look for meta-tags. Your
site will also be listed higher in at least three
of the engines, including MSN, AlltheWeb (FAST),
Lycos, Google, Metacrawler, Northern Light, Excite,
AOL, Ask Jeeves, Overture, iWon, Webcrawler, Alta
Vista. They do all this because they are not just
building sites for the adult world, but for mainstream,
the business world and beyond.
"The type of clients we have are college kids,
mom and pop that want to make additional revenue
from home, dentists, doctors, lawyers, teachers,
politicians, etc. If you pick a category, I've
got a client in there," reckons Jay Servidio,
who also recently introduced casino sites to the
Teleteria list of offerings. "Maybe less than
five percent of the Websites we build are for
people in the adult entertainment market. The
rest are commercial sites. What we cater to is
the average guy that knows the Adult Internet
market, people looking for alternative sources
of revenue."
With a variety of clients comes the need for
a variety of designers to customize a wide range
of sites.
"All of our designers are Flash and Photoshop
certified," he says. "Every site has unique styles,
graphics, colors. We use a certain model because
it has the best conversion ratio that we've ever
come up with, but they all have different domains
and are unique. The client has a choice. I can
register the domain under you, which means that
anybody on earth could look up you and find your
home address and phone number, that you've got
a porn site. So most of our clients want to register
it under Teleteria."
They also guarantee top-notch support. "Clients
can call us 24 hours a day on our toll-free 800
number or can e-mail us," he says. "If a client
has a problem, they need help with marketing,
they will e-mail support and set a phone call
appointment for an over-the-phone, online tutorial.
We don't just sell the Website and tell people
‘Have a nice day.' We don't make a big profit
on just selling one to five. We want to sell you
two or five or 10. And in order to sell you two
or five or 10, one of them has to make you money.
If it doesn't make you money, it fails, you fail,
our business plan fails. So, we have a robust
Webmaster resources area. We teach people how
to use it."
It's that personal touch that Jay Servidio believes
separates Teleteria from the rest of the pack.
"When we sell a Website to a client, we take
a 50 percent deposit with a signed agreement.
The vice president of production, David Sokorsky,
then calls the customer on the phone and they
go over the domain and layout of the site. The
site gets assigned to a designer and once the
customer approves the home page, the rest of the
site gets done. This takes about seven days. Then
the customer looks at it, approves it, pays his
balance, sends in an email with acceptance, we
get him fixed with CCBill and the marketing begins."
As smooth as that may sound, Jay Servidio is
trying to streamline that process even further.
"We're trying to make it even smaller. Just like
Ford and General Motors and Chrysler have numbers
on how many cars they can assemble in a day, I
wonder how many sites can we get off the assembly
line in a 24-hour period? We're trying to make
our assembly period as short as possible to increase
revenue and to get the customers satisfied faster."
The Secret of My Success
What is the secret to Teleteria's success? How
have they outlasted much of their competition
and blossomed into the mega site builder that
are now?
"The object of running a company is not to keep
sales flat and maintain a comfortable lifestyle,
it's to grow," explains Jay Servidio. "So I set
out on a campaign on January 1 of this year to
grow. As of June 30 of this year, I have sold
more Websites to clients than all 12 months of
last year. You have to be as smart as possible."
"The model that he's got for turnkey adult sites
and turnkey casino sites is tremendous," enthuses
vice president of sales and marketing Adam Dreyfus,
a former TechTV talent booker. "The goal here
is to make Teleteria the absolute best turnkey
company on the planet, for casino, for adult sites,
you name it. We're perfectly positioned to take
advantage of that and constantly looking for new
revenue streams. I think we've got as good a model
as anybody out there for adding bang for the buck,
so to speak."
"It's a very competitive market," he continues,
"but the good news is you've got 150,000 people
a day logging onto the net for the first time
in their life and they're all coming to look for
porn. But now they're coming on with high-speed
models versus 28.8 like 10 years ago, when I first
got on. That helps our industry grow a billion
dollars a year. So when people use words like
saturation, I say there's no such thing because
85 to 90 percent of adult Websites that are online
suck. They poorly built. They have little to no
content. And the owners have no idea how to market
them to make money. So they fail. You can't have
saturation. It's an impossibility."
So what does the future hold for Teleteria?
"Where I want to be in five or 10 years is doing
exactly what I'm doing now on a larger scale with
more employees," says Jay Servidio. "My goal is
to continue to provide A1 service to our clients
in design and hosting. I'm creating wealth for
people. Not just our clients that are buying adult
and casino Websites for us, but I'm providing
an opportunity for my employees to follow an Internet
dream and make wealth for themselves."
About the Author
Jay Servidio started his career in the telecom
industry. Having worked for MCI, Sprint and AT&T
in various sales positions starting from telemarketing
up to national accounts. His ability to manage
accounts always had him in the top 3% of his peers.
Wanting more challenge Jay Servidio started Teleteria
in 1994 to resell 900 and 970 numbers and offer
custom adult website packages. Teleteria quickly
became the industry leader in the adult design
business and Jay Servidio started teaching classes
about the business in NYC and Toronto monthly
which led to guest speaking at trade shows and
conferences all over the world. He has been written
up in many periodicals such as a front page article
in The Wall Street Journal. Teleteria also builds
gaming and commercial sites and can be found at
www.teleteria.net
or call toll free 1 866 408 8694.
